Fattah-Weil, Jasmin | Roder, Jako | Schäfer, Lydia | Fay, Doris | Gronau, Norbert

CreaDev - A Structured Framework for Embedding Creativity in Business Process Management

Abstract

Modern organizations face the dual challenge of maintaining efficiency while fostering innovation. Yet, traditional Business Process Management (BPM) frameworks often lack the flexibility to support creative problem-solving. This paper introduces CreaDev, a structured framework developed using the Design Science Research Methodology (DSRM) to embed creativity into BPM routines. By identifying process steps with high optimization potential, CreaDev guides users through a process of modeling, ideation, evaluation, and implementation. The framework was piloted in diverse organizational settings, including technology, consulting, and education. Qualitative findings suggest that CreaDev enhances problem solving capacity, supports creative self-efficacy, and fosters collaborative innovation. Participants reported increased engagement, learning gains, and intentions to implement creative solutions. While results are based on a small sample and require further validation, the framework provides a promising, theoretically grounded approach to fostering creativity in structured, process-oriented environments.